Joanne Berry is the Founder of Spa Remedies Consulting launched in 2006 and brings over 23 years of professional international experience to the luxury wellness and medical spa industry. Her most recent position was the Director of Spa and Wellness at the Bellus Academy group of schools in California where Joanne shared her expertise with students entering the industry and at the same time provided customized consulting to private clients looking to build or refresh their current spa/wellness operation.
As a native of the United Kingdom, Joanne was trained in Europe and holds a BTEC National Diploma in Beauty Therapy and an IFA Diploma in Aromatherapy. Joanne’s career started as a beauty therapist. In her early roles, she worked as an esthetician; massage therapist, aromatherapist, and body treatment specialist. However, Joanne was quickly drawn to the business side of the industry. She focused her career on management and sales where she could utilize her skills in spa and wellness operations whilst using her business savvy to sell products, develop innovative marketing and advertising techniques, take an active role in strategic planning, and design unique signature spa treatments.
Joanne’s subsequent positions focused on business management and education in many different segments of the spa industry including, cruise ships, multiple day spas, resort/destination spas and more recently, medical spas and “wellness villages”.
In 2006, Joanne launched Spa Remedies, sharing her years of industry experience with others. Since launching Spa Remedies, she has travelled extensively globally and is highly regarded in the area of spa education, spa operations, and spa management. She is also an experienced presenter and public speaker with noted conference speaking engagements at the Aesthetic Medical Conference, the Santi Spa Conference, the Professional Beauty Conferences in the UK, the Spa Management Conference in Hawaii, IECSC in New York and the Beyond Esthetics show in San Diego on the subject of Health & Wellness trends. Joanne also writes articles for industry trade publications such as LNE, Dermascope and Spa Business/ Opportunities on a regular basis and is extremely active on blogging and social media sites promoting spa, wellness and esthetics throughout the industry.
In addition to speaking at international conferences, Joanne keeps up with the ever-changing medical spa and spa industry through attendance at conferences such as the ISPA, Global Spa & Wellness Summit and the AAD (American Academy of Dermatology) conference. Joanne has worked with many international industry leaders including, the Intercontinental Hotel Group, Steiner, Lumenis, and Astron Clinica. She has gained a reputation as a highly competent professional as noted by one of her many clients, Dr. Howard Steinman, owner of Skin Esthetics & Spa:
“In all of our dealings with Joanne, she has consistently remained extremely knowledgeable, professional, poised, friendly and organized….with her vast background and experience, she is able to focus on the unique needs of each client she serves and to help them build business development plans that serve their marketplace.”
Her most recent consultancy project, PURE Health, Image & Lifestyle Center in Boise, ID that launched September 2014, Julie Accaregui, CEO quoted:
“I wanted to take a moment to thank you for a fabulous 2 days of training. The entire staff loved you and your infectious enthusiasm for what you do. You took a team of individuals that did not know one another on day one to feeling like a loving family by the end of day 2. I will forever be grateful for Monte introducing you to me. The entire team was all over Facebook all weekend long talking about the culture of PURE.
Joanne recently became a certified Murad Inclusive Health Ambassador under the training of Dr. Murad and his team. In addition to her European Beauty Therapy license she also holds an ITEC diploma in esthetics (internationally recognized in over 38 countries), a CA esthetic license and a master esthetics license.
Joanne is also one of the 4 Founders of “Spa Connection” a company that hosts high-end quarterly events for vendors and spa directors to connect in the Southern California market, attracting hotel resort spas like Ritz Carlton, Hyatt, Hilton, Omni, Four Seasons, medical spas, destination resorts such as Golden Door and Rancho La Puerta plus many boutique day spas.
Through her vast network of spa directors, doctors, staff, product/equipment companies and educators, Joanne is heavily networked into the industry on many different levels.
Joanne’s technique concentrates on gaining a full understanding of the day-to-day operations of the spas, businesses, clients and academies she has the opportunity to work with. She ensures that everyone she works with has the best experience possible. Focusing on client care, retail, spa operations, revenue, training of staff, education and customer service, Joanne brings to all the people she surrounds herself with mentorship, professional guidance and a wealth of customized knowledge to implement into their own business ensuring satisfaction and success.